Some have accused Monster Energy of being a "trademark troll," using legal action to stifle competition. While trademark objections are not uncommon in the gaming industry, Monster Energy's continued legal actions against the use of the word "monster" in product names raise questions about the company's motives. Interestingly, Monster Energy's legal objections go beyond just the word "monster." According to Automaton, the company once filed a request with the US Patent Office against the Toronto Raptors, an NBA team, over their monster claw emblem. However, the company's legal battle with independent developer Glowstick Entertainment over the title of its 2020 game, Dark Deception: Monsters and Mortals, suggests that Monster will continue to pursue legal action in the future. Monster Energy's trademark objections date back several years, with Pokemon Sun and Moon and Monster Hunter being released around a decade ago. The free-to-play mobile game Monster Strike received similar criticism from Monster Energy. RELATED: Monster Energy Drink Threatens Game Developer With Legal ActionĪccording to Automaton, Monster Energy had asked the Japanese Patent Office to cancel trademark resignations for other companies, including Pokemon and Monster Hunter, whose names featured some variant of "monster." Plus, Monster Energy objected to the use of the titles Monster Hunter Cross and Monster Hunter as a brand and specifically targeted Pokemon X and Y as well as Sun and Moon. Despite Ubisoft's choice to change the game's name, Monster Energy continued with its legal action. In the past, Monster Energy has sued other video game companies for using the word "monster" in their titles, including Immortals Fenyx Rising, which was originally called Gods and Monsters. Monster claims that using the word "monster" in product names may lead to consumer confusion. According to the Japanese publication Automaton, Monster Energy has consistently used this legal tactic to "protect" its brand. Among the targets are several well-known video game franchises, including Pokemonand Capcom's Monster Hunter. Be sure to also follow them on Twitter for the updates.Monster Energy has long set its sights on several companies and filed legal complaints for using the word "Monster" in their titles. For more information, be sure to drop by the official website. Of course, signing up means you will be getting various rewards once the game goes live, namely the usual in-game currency and items. If this sounds like something up your alley, you can pre-register for the game right now via Google Play or the App Store. The gameplay certainly sounds unique, so it will be interesting to see if the developer can pull this off, and given their track record, this should be easy enough for them. Drones can also help illuminate items and enemies to make the job of busters a lot easier. Together, everyone will the fight off ghosts using their flashlights, while the drone will provide assistance in the form of dropping barriers and decoys, as well as recovering health. A team comprising three busters will take on the player who assumes the role of a drone who supports the others. Monster Strike Ghost Scramble is touted as a ghost-kicking action game supporting up to four players.
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